Quick answer
For paid campaigns you want to test, Unbounce is built for the job: A/B testing from $112 a month billed yearly, popups and sticky bars, and an MCP server for Claude and ChatGPT. Instapage suits ad teams with many pages and personalization, and Leadpages is the one with no visitor caps, from $29 a month.
If the page lives inside a brand site, Framer and Webflow both sell A/B testing as an add-on. Wix is the easy free start, with forms that feed its CRM. Carrd is the cheapest page on your own domain, at $19 a year, though it has no AI. Durable fits a local service business collecting leads.
If the landing page is the front of a product you'll build next, Capacity, which we make, builds it as part of a working app with its own database, so a waitlist can grow into the product in the same project. Lovable works the same way, with the code on GitHub. Capacity has no built-in A/B testing.
| Tool | Best for | Paid plans from | Free plan | Watch out for |
|---|---|---|---|---|
 Unbounce | marketers and agencies who build and A/B test landing pages for paid campaigns. | $22/month (yearly) | No, a 14-day free trial | Visitor caps and overage fees |
 Instapage | ad teams that need many landing pages, tests and personalization. | $79/month (yearly) | No, a 14-day trial (card required) | Monthly visitor caps |
 Leadpages | small teams that want AI-built landing pages on their own domain, with no traffic caps. | $29/month | No, a 7-day trial (card required) | A/B testing starts on Grow ($99) |
 Framer | designers and startups who want a design-led page with forms, analytics and A/B tests. | €10/month (yearly) | Yes, 500 AI credits | AI credits and CMS collections by plan |
 Webflow | teams that run landing pages inside a full site with a CMS, and test them with Optimize. | $15/month (yearly) | Yes, 2 static pages | The CMS starts on Premium |
 Wix | a free or low-cost landing page whose leads go straight into a CRM and email campaigns. | $17/month (yearly) | Yes, with Wix branding | Payments and bookings start on Core |
 Carrd | the cheapest single page on your own domain, with a signup form, for $19 a year. | $9/year | Yes, up to 3 sites | One-page sites only |
 Durable | a local service business that wants a lead page with a CRM and AI agents that reply to leads. | $22/month (yearly) | Preview only, 300 AI credits | Not built for online stores |
| Capacity | a landing page that will grow into the product: a waitlist, sign-ups, payments, then the app itself. | $25/month | Web app: no. Desktop: 1 project | No free plan on the web; login via Clerk, Auth0 or Supabase |
 Lovable | a product page built in a chat, in the same project as the app, with the code on GitHub. | €25/month | Yes, 5 credits a day (up to 30 a month) | Builds web apps, not native ones |
What makes a landing page builder. And where these tools differ.
Testing, not just building
A page earns its keep when you can test it. Unbounce, Instapage and Leadpages include A/B testing, but never on their entry plan; Framer and Webflow sell it as an add-on.
Visitor caps set the real price
Unbounce and Instapage price by monthly visitors: Unbounce Build covers 20,000 for $74 a month billed yearly, Instapage Create 15,000 for $79. Leadpages has no traffic caps. Framer and Webflow meter bandwidth instead of visitors.
Your domain or theirs
Campaign pages usually run on your own domain or a subdomain like go.yourbrand.com. Leadpages includes custom domains on every plan, Unbounce one root domain and unlimited subdomains from Starter, and Instapage two subdomains, with the root domain only on its custom plan.
Where the leads go
A form only pays off when the lead reaches your CRM or email tool. Wix sends form submissions to its built-in CRM, Durable has a CRM of its own, Carrd's signup forms feed Mailchimp, Kit and others, and Unbounce connects to 1,000+ tools from its Build plan.
What the AI actually does
Leadpages and Wix generate a page from a description, and Instapage and Unbounce write the copy. Unbounce, Leadpages and Webflow can also be driven from Claude or ChatGPT over MCP, and Capacity and Lovable build the whole page in a chat. Carrd has no AI generation.
A page or a product
If the page sells something that already exists, a landing page builder is the right tool. If it's the first screen of a product you're about to build, an app builder keeps the page, the sign-ups and the product in one project.
How we compared them. The same questions for every tool.
- Conversion tools: A/B testing, traffic splits and personalization, and the plan they start on.
- Monthly visitor or bandwidth limits, and what happens when you go over.
- Publishing on your own domain or a subdomain, and from which plan.
- Forms, and where the leads go: a built-in CRM, an email tool or a list of integrations.
- What the AI does: writes the copy, generates the page, or builds it from Claude or ChatGPT.
- The monthly price at the traffic you expect, yearly versus monthly.
- In the comparison table, a dash means the official pages we read don't list it.
Landing page builders
01
Unbounce
Best for marketers and agencies who build and A/B test landing pages for paid campaigns.
Unbounce is a landing page builder for marketers and agencies: a drag-and-drop editor with 100+ templates, popups and sticky bars, A/B testing, and AI traffic optimization that sends each visitor to the variant most likely to convert. Its MCP server lets you build pages, run tests and get reports from Claude or ChatGPT.
Why pick it
- No-code A/B testing with unlimited variants from the Experiment plan.
- An MCP server for Claude and ChatGPT on every plan, including the free trial.
- Unlimited conversions and free hosting on every plan, with 1,000+ integrations from Build.
- Unlimited subdomains on every plan, plus 1 root domain on Starter and Build, 2 on Experiment and 3 on Optimize.
Watch out for
- Plans cap monthly visitors (500 on Starter, 20,000 on Build, 30,000 on Experiment, 50,000 on Optimize); going over is billed as a one-time overage fee.
- Starter is limited to 5 pages, and A/B testing starts on Experiment, $112 a month billed yearly.
Pricing
Billed yearly: Starter $22/month (5 pages, 500 visitors), Build $74/month (unlimited pages, 20,000 visitors), Experiment $112/month (30,000 visitors, A/B testing, 3 users), Optimize $187/month (50,000 visitors, AI traffic optimization, 5 users). Billed monthly: $29, $99, $149 and $249. Concierge and Agency plans are custom. 14-day free trial, no credit card.
02
Instapage
Best for ad teams that need many landing pages, tests and personalization.
Instapage is a landing page and website builder for advertisers: a drag-and-drop editor with templates, forms, popups, A/B testing, personalization and email marketing in one platform. Its AI writes headlines, page text and calls to action inside the builder.
Why pick it
- Server-side A/B testing with hypotheses, experiment history and custom traffic splits on Optimize.
- AdMap shows campaigns, ad groups and ads next to the landing pages they point to.
- Unlimited pages, conversions and contacts on every plan, with email marketing included.
- Pages publish on up to 2 subdomains of your own domain on Create and Optimize.
Watch out for
- Plans cap unique visitors a month: 15,000 on Create, 30,000 or 50,000 on Optimize.
- A/B testing starts on Optimize ($159 a month billed yearly); ad-to-page personalization, heatmaps and root-domain publishing are on the custom Convert plan.
Pricing
Billed yearly: Create $79/month (15,000 visitors), Optimize $159/month (30,000 visitors) or $239/month (50,000). Billed monthly: Create $99, Optimize $199 or $299. Convert is custom. 14-day free trial on Create and Optimize; a card is required and the trial ends at 2,500 visitors.
03
Leadpages
Best for small teams that want AI-built landing pages on their own domain, with no traffic caps.
Leadpages is an AI landing page builder: you describe what you sell and it generates an on-brand page, then you publish landing pages, sites and blogs on your own domain. Higher plans add A/B testing, Smart Traffic, heatmaps and lead enrichment, and an MCP connector publishes pages from Claude or ChatGPT.
Why pick it
- No traffic caps and no overage fees on any plan.
- Every plan includes custom domains with SSL, the AI editor and the MCP connector for Claude and ChatGPT.
- Grow adds A/B testing, dynamic text replacement and lead enrichment; Optimize adds Smart Traffic and heatmaps.
Watch out for
- Pro and Business only publish: A/B testing starts on Grow, at $99 a month.
- Pro is limited to 25 pages and 1 custom domain, Business to 50 pages and 2; AI credits are monthly (12,000 on Pro), with top-ups from $2.50.
Pricing
Billed monthly: Pro $29/month (25 pages, 1 custom domain, 12,000 AI credits), Business $49/month (50 pages, 2 domains, 20,000 AI credits), Grow $99/month (A/B testing, lead enrichment), Optimize $199/month (Smart Traffic, heatmaps, multivariate tests), Scale $399/month; Enterprise is custom. Annual billing saves 20%. 7-day free trial; a card is required.
Website builders with strong landing pages
04
Framer
Best for designers and startups who want a design-led page with forms, analytics and A/B tests.
Framer is a website builder with an AI design agent: you design and publish sites on its hosting, with a CMS, a free custom domain on paid plans, and monthly AI credits to generate and edit pages.
Why pick it
- An AI design agent built into the editor.
- Forms, analytics and experiments in one tool: the Convert add-on on Pro adds up to 5 A/B tests, funnels and triggers for €50 per 500,000 events.
- 50 GB of bandwidth on Basic and 100 GB on Pro, and Framer lets you go over for a month before you upgrade.
Watch out for
- AI credits are monthly (1,000 on Basic, 3,000 on Pro) and CMS collections are limited (2 on Basic, 10 on Pro).
- A/B testing needs Pro (€30 a month) plus the Convert add-on, and analytics history is 30 days on Basic, 90 on Pro.
Pricing
Free: 500 AI credits to try, a Framer domain, 1 GB bandwidth. Billed yearly: Basic €10/month (1,000 AI credits a month, custom domain, 2 CMS collections, 50 GB), Pro €30/month (3,000 credits, 10 CMS collections, 100 GB).
05
Webflow
Best for teams that run landing pages inside a full site with a CMS, and test them with Optimize.
Webflow is a visual web platform for professional sites: you design every element, publish on its hosting, and manage content in its CMS. Every site plan, including the free Starter, now includes Webflow AI, an MCP server and app hosting on Webflow Cloud.
Why pick it
- Fine-grained control over design, with code components and site search on Premium.
- Unlimited form submissions and password protection from Basic ($15 a month billed yearly); the free Starter plan allows 50 submissions.
- The Optimize add-on brings A/B testing, personalization and AI optimization, from $299 a month for 25,000 page views.
Watch out for
- Basic has no CMS: content collections start on Premium, $25 a month billed yearly.
- You build visually, element by element, which takes longer to learn than a template or a prompt.
Pricing
Starter: free on a webflow.io domain, 2 static pages, 1 GB bandwidth. Billed yearly: Basic $15/month (custom domain, 300 static pages, 10 GB), Premium $25/month (Webflow CMS, from 50 GB). Team plans above.
06
Wix
Best for a free or low-cost landing page whose leads go straight into a CRM and email campaigns.
Wix is a website builder with an AI website builder: you describe the site in a prompt, then refine it with drag and drop or with Aria, its built-in AI agent. Hosting is included, and you add business tools as you need them, such as an online store, scheduling software for bookings, or a blog.
Why pick it
- An AI landing page builder, plus templates for lead generation, product launches, events and coming-soon pages.
- Form submissions land in Wix's built-in CRM, linked to email campaigns, and Facebook and Instagram ads run from the same dashboard.
- You can hide the header and footer to keep a page focused, and track results with built-in analytics and Google Tag Manager.
Watch out for
- The free plan keeps Wix branding and a wixsite.com address; your own domain needs a Premium plan, from $17 a month billed yearly.
- Light can't accept payments: payments, eCommerce and scheduling start on Core at $29 a month, which also takes a 4% fee on the pricing plans you sell (2% on Business, 0% on Business Elite).
Pricing
Free: Wix branding on a wixsite.com address. Billed yearly: Light $17/month (2 GB storage, 2 collaborators, no online payments), Core $29/month (50 GB, payments, basic eCommerce, scheduling), Business $39/month (100 GB, standard eCommerce), Business Elite $159/month (unlimited storage, advanced eCommerce). Wix shows yearly prices only; other billing periods exist. 14-day money-back guarantee.
07
Carrd
Best for the cheapest single page on your own domain, with a signup form, for $19 a year.
Carrd builds simple, responsive one-page sites, such as a personal profile or a landing page to capture emails, from a template or a blank page. The free plan covers up to three sites; Pro plans, paid per year, add custom domains, forms, embeds and more sites.
Why pick it
- Pro plans are priced per year: custom domains, forms and analytics from $19 a year on Pro Standard.
- Signup forms send leads to Mailchimp, Kit, ActiveCampaign, EmailOctopus and more, and you can embed Stripe, PayPal, Gumroad or Typeform.
- Pro Plus adds Stripe payment forms, password protection, redirects and site downloads.
Watch out for
- One page per site, split into sections; Carrd's site and docs don't list AI generation, a blog or online booking.
- Custom domains start on Pro Standard ($19 a year), and payment-enabled forms need Pro Plus ($49 a year) with your own Stripe account.
Pricing
Free: up to 3 sites with Carrd branding. Per year: Pro Lite $9 (3 sites, no branding, no custom domain), Pro Standard $19 (10 sites, custom domains, forms, embeds, analytics), Pro Plus $49 (25 sites, Stripe payment forms, password protection, redirects). Higher tiers add sites, up to 1,000 ($599/year on Standard, $999 on Plus). Renew yearly or pay as you go; 7-day free Pro trial.
08
Durable
Best for a local service business that wants a lead page with a CRM and AI agents that reply to leads.
Durable is an AI business builder for small service businesses: it gets a business online with an AI-generated website in about 30 seconds, then adds a CRM, online bookings, SEO tools and AI agents that write blog posts, reply to leads and Google reviews, and research competitors.
Why pick it
- A built-in CRM and AI agents for blog posts, lead replies, review replies and keyword research.
- A free custom domain on paid plans (up to $20 on Launch, $40 on Grow), with hosting and unlimited traffic.
- Online bookings on paid plans: unlimited bookings synced to your calendar, paid bookings and intake questions.
Watch out for
- On the free plan the site is a private preview; publishing to a durable.site subdomain or your own domain, and AI website edits, start on Launch.
- Durable says it isn't designed specifically for e-commerce, and as a no-code tool it offers few HTML customization options.
Pricing
Free: a private website preview, 300 AI credits in total, a CRM for up to 10 customers. Billed yearly: Launch $22/month (1,000 AI credits a month, custom domain up to $20, unlimited bookings, AI agents), Grow $41/month (5,000 credits a month, unlimited team members, site translation, $40 domain credit). Billed monthly: $25 and $49.
When the page is the front of a product
09 · our product
Capacity
Best for a landing page that will grow into the product: a waitlist, sign-ups, payments, then the app itself.
Capacity turns a plain-language description into a working app: a React front end, a server and its own database, published at a capacity.studio address or on your own domain. You change it by chatting and watch each change in the preview. You choose the model (Claude Opus 5.5, Claude Sonnet 5.5, Fable 5.1, Mistral Large 4 or Kimi K3) or leave it on Auto.
Why pick Capacity
- The page is part of a working app with a server and its own database, so sign-ups are stored in the app itself.
- Extensions for the rest: Stripe payments, Resend, Brevo or SendGrid email, Google Analytics 4, Hotjar or DataFast analytics, and Crisp or Intercom chat.
- Build it from Claude, ChatGPT or Mistral through Capacity's connector, unlimited on every paid plan, with hosting and a custom domain included.
Watch out for
- Capacity's extensions don't include A/B testing, and there's no drag-and-drop editor: you change the page by asking.
- The web app has no free plan: plans start at $25 a month. Capacity Desktop has a free plan with one project.
- Login isn't built in: when the waitlist becomes a product, you add it with Clerk, Auth0 or a Supabase connection.
Pricing
Starter $25/month (100 credits), Growth $69/month (250 credits), Professional $129/month (500 credits), Business $299/month (1,000 credits). Every plan includes unlimited projects, custom domains and unlimited building from Claude and ChatGPT.
10
Lovable
Best for a product page built in a chat, in the same project as the app, with the code on GitHub.
Lovable builds web apps from a chat with a live preview beside it. Lovable Cloud adds the backend, with a database, user login, file storage and server functions on a Supabase foundation, and your code syncs both ways with GitHub on every plan.
Why pick it
- It also works from its own desktop app, from ChatGPT and as an MCP server.
- Payments are built in on paid plans, or you connect your own Stripe account, even on Free.
Watch out for
- Each message uses credits, and Lovable Cloud usage is billed in credits too once its monthly grant is used.
- Custom domains start on Pro (€25 a month); the free plan gives 5 credits a day, up to 30 a month.
Pricing
Free: 5 build credits a day, up to 30 a month. Pro: €25/month for 100 monthly credits, with rollovers, top-ups and custom domains. Business: €50/month, adding a team workspace and SSO. Prices shown in euros from France.
The 10 builders, side by side. From each official site, October 17, 2026.
| Feature | Unbounce | Instapage | Leadpages | Framer | Webflow | Wix | Carrd | Durable | Capacity | Lovable |
|---|---|---|---|---|---|---|---|---|---|---|
| Paid plans from | $22/month (yearly) | $79/month (yearly) | $29/month | €10/month (yearly) | $15/month (yearly) | $17/month (yearly) | $9/year | $22/month (yearly) | $25/month | €25/month |
| Free plan or trial | 14-day trial, no card | 14-day trial, card required | 7-day trial, card required | Free plan, non-commercial use | Free plan, 2 static pages | Free plan, with Wix branding | Free plan, up to 3 sites | Preview only | Desktop only (1 project) | Free plan, 5 credits a day |
| A/B testing | From Experiment ($112/month yearly) | From Optimize ($159/month yearly) | From Grow ($99/month) | Convert add-on on Pro (€50 per 500,000 events) | Optimize add-on, from $299/month | Not in its plan list | – | – | – | – |
| Traffic limits | 500 to 50,000 visitors/month; overage fee | 15,000 to 50,000 visitors/month | No traffic caps | Bandwidth: 50 GB (Basic), 100 GB (Pro) | Bandwidth: 10 GB (Basic), from 50 GB (Premium) | – | – | Unlimited traffic on paid plans | – | – |
| Your own domain | Unlimited subdomains; 1 to 3 root domains | 2 subdomains; root domain on Convert | Every plan (1 on Pro, 2 on Business) | Free on paid plans | From Basic | Premium plans | From Pro Standard ($19/year) | Paid plans, domain included | Every paid plan | Pro and above |
| Forms and leads | Lead gen forms; 1,000+ integrations from Build | Unlimited conversions and contacts; email marketing | Lead enrichment from Grow | Forms; tracked form events with Convert | 50 submissions free, unlimited from Basic | Forms into Wix CRM and email campaigns | Contact, signup and payment forms on Pro | Built-in CRM | Stored in your app's database; email extensions | – |
| Build from Claude or ChatGPT | MCP server | – | MCP connector | – | MCP server | – | – | – | Connector for Claude, ChatGPT and Mistral | ChatGPT app and MCP server |
| Built for | Marketers and agencies | Ad teams | Small teams and solo marketers | Designers and startups | Designers and marketing teams | Small businesses and creators | One-page sites on a budget | Local service businesses | Founders launching a product | Founders, designers, product teams |
How to choose. Start from what you need, not from the ranking.
A/B testing paid campaigns, agency styleUnbounce
Many ad pages, with personalizationInstapage
No visitor caps at a flat priceLeadpages
A design-led page with experimentsFramer
Landing pages inside a full site with a CMSWebflow
A free page whose leads go to a CRMWix
The cheapest page on your own domainCarrd
Leads for a local service businessDurableA waitlist that grows into the productCapacity
A product page and app, code on GitHubLovableQuestions people ask. Short answers, with the details above.
What is the best AI landing page builder in 2026?
For paid campaigns you want to A/B test, Unbounce (from $22 a month billed yearly, A/B testing from $112). For many ad pages with personalization, Instapage (from $79). For no traffic caps, Leadpages (from $29). For a design-led page inside a brand site, Framer or Webflow. For a page that grows into a product, Capacity or Lovable.
What's the best AI landing page builder with a custom domain?
Leadpages includes custom domains with SSL on every plan, from $29 a month (1 domain on Pro, 2 on Business). Unbounce gives unlimited subdomains and one root domain from Starter, at $22 a month billed yearly. Instapage publishes on 2 subdomains, with the root domain on its custom Convert plan. Carrd connects your domain from $19 a year, Framer includes a free custom domain on paid plans, and Capacity includes custom domains on every plan, from $25 a month.
Which landing page builders have A/B testing, and what does it cost?
Leadpages Grow is $99 a month, Unbounce Experiment $112 a month billed yearly, and Instapage Optimize $159 a month billed yearly. Framer adds A/B tests to its Pro plan (€30 a month) with the Convert add-on, at €50 per 500,000 events. Webflow's Optimize add-on starts at $299 a month for 25,000 page views.
Which landing page builder has no visitor limits?
Leadpages has no traffic caps and no overage fees on any plan. Durable includes unlimited traffic on its paid plans. Unbounce caps monthly visitors from 500 (Starter) to 50,000 (Optimize) and bills a one-time overage fee beyond that; Instapage caps them at 15,000 on Create and 30,000 or 50,000 on Optimize. Framer and Webflow meter bandwidth instead.
Is there a free AI landing page builder?
Wix has a free plan with Wix branding on a wixsite.com address, Webflow's free Starter plan allows 2 static pages and 50 form submissions, Framer's free plan is meant for non-commercial use, and Carrd is free for up to 3 sites. Unbounce and Instapage offer 14-day trials and Leadpages a 7-day trial; Instapage and Leadpages ask for a card.
Can I build a landing page from ChatGPT or Claude?
Yes. Unbounce has an MCP server on every plan, Leadpages an MCP connector that publishes pages from Claude or ChatGPT, and Webflow an MCP server on every site plan. Capacity connects to Claude, ChatGPT and Mistral and builds the page as part of a hosted app, unlimited on every paid plan. Lovable also works from ChatGPT.
Can a landing page take payments?
Yes. Carrd's Pro Plus plan ($49 a year) adds Stripe payment forms. Wix takes payments from Core, at $29 a month billed yearly. Capacity adds Stripe as an extension, and Lovable has payments built in on its paid plans.
Landing page builder or website builder?
A landing page builder is made for campaigns: A/B tests, popups, visitor-based plans and ad integrations, like Unbounce, Instapage and Leadpages. A website builder such as Wix, Framer or Webflow makes landing pages too, alongside the rest of your site. If the page is the start of a product, an app builder like Capacity keeps the page and the product together.
Related comparisons
When the page is the start of a product.
Describe your app in a sentence and Capacity builds it, or connect it to Claude or ChatGPT and build from the chat. Plans from $25 a month.